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How Video Marketing Helps Lawyers Land More Leads
May 8, 2017
It’s 2017 and the way people consume content on the Internet these days is likely much different than when you…
What Lawyers Need to Know About Voice Search
May 1, 2017
If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a…
How to Build Trust and Strong Relationships With Your Law Firm’s Clients
March 6, 2017
The most important part of legal advertising is building trust. If you’re not using your promotional strategy to build strong…
Pay-Per-Click (PPC) Personal Injury Advertising, Campaign Costs and Lead Generation
March 6, 2017
Pay-per-click (PPC) advertising is just one type of paid search, a category of digital advertising in widespread use today. Paid…
The Folly of Lead Generation Companies: What Law Firms Need to Know
March 6, 2017
The lead generation market seems intent on taking advantage of lawyers who have an overabundance of money and not enough…
6 Questions to Ask Before Hiring a Legal Marketing Agency
March 6, 2017
Using a professional advertising service to market your law firm can help you attract more clients, but choosing the right…
Panel issues guidance on best-lawyer advertising
March 6, 2017
Each area of law has its own unique challenges in how they market. Truth in marketing is important in every…